Prisma remains the winner of Delfi Ärileht’s shopping basket survey
Delfi Ärileht’s latest price comparison (04.10.2025) shows that across 40 everyday grocery items, the most affordable shopping basket can once again be found at Prisma. The analysis compared regular prices across nine major retail chains and concluded that Prisma offers the lowest total basket price.
The price study covered various product categories – from fruit and vegetables to dairy products, meat, and essential household goods. The results confirm that Prisma’s Everyday Low Price strategy continues to deliver – providing customers with stability and the opportunity to make quality food choices every day, regardless of the economic situation.
The difference between the cost of the Prisma shopping basket and the most expensive basket was as much as €18.46.
In the meat, fish, and eggs category, it should be noted that chilled salmon was not sold in A1000 Market, Grossi stores, or Meie Pood, which made their shopping baskets cheaper by the price of salmon.